VKE-Connect x FRONT ROW: Beyond Clicks & Conversions: How Wella Unlocks Customer Insights with Amazon Marketing Cloud

The session “Beyond Clicks & Conversions: How Wella Unlocks Customer Insights with Amazon Marketing Cloud” is tailored for digital marketing and e-commerce professionals and leaders, consumer insights and analytics specialists, as well as anyone working in digital marketing, e-commerce, or managing digital key accounts such as Amazon who wants to gain a deeper understanding of their consumers.

In this webinar, Front Row will showcase how they leverage the Amazon Marketing Cloud (AMC) to move far beyond standard ad metrics—unlocking rich consumer insights, shaping strategies that increase customer lifetime value, and creating data-driven campaigns that build lasting brand loyalty. Expect hands-on use cases, actionable learnings, and an exclusive behind-the-scenes look at how data powers global marketing decisions.

Please note: The session will be held in English!